Trying to maintain leadership in marketing in 2021 might prove difficult. You’ll have to create valuable content, build awareness, and build your lead generation at all times if you wish to build your brand as the pipeline grows, more MQLS … Read More
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Data-driven marketing, according to most marketers, means using web metrics to inform every decision they make. It isn’t actually data-driven. This is Google Analytics-driven. It is essential to remember what actually constitutes data, namely all types of information so that … Read More
Personalise where you can Customers appreciate being able to see how much you value them with a little personalisation. You can make a huge impact by addressing someone by their name. A Facebook survey conducted that 91% of consumers (Facebook … Read More
Among the most popular messaging applications used by brands to engage their customers globally is Facebook Messenger. Don’t overlook its use as more than 20 billion messages are exchanged every month between people and businesses. Facebook Business Customer service is … Read More
The term ‘Intelligent Virtual Assistant’ may conjure up images of hyper-futuristic artificial intelligence with complete independent thought (such as Marvel’s JARVIS, Star Trek’s Ship Computer, or 2001’s HAL), but the reality is a lot closer than you’d think. Intelligent Virtual … Read More
This post is also available as an eBook download, get yours here When creating, operating and scaling a tech business, the question at the forefront of our minds is always how to grow and increase revenue. Growing your business, either … Read More